Business development is the creation of long-term value for an organization from customers, markets, and relationships.
What Business Development means for You?
- Growth?
- Sales? Leads?
- Customer engagement?
- Channels?
- Strategic Partnerships?
- Brand Recognition?
- Customer retention?
- Analytics & Monitoring?
″Business development is defined as the tasks and processes concerning analytical preparation of potential growth opportunities, and the support and monitoring of the implementation of growth opportunities, but does not include decisions on strategy and implementation of growth opportunities.″ – The Palgrave Encyclopedia of Strategic Management
In practice, the term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer’s tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.
Often, proprietors and managers are not seeing the business from customer’s perspective. Established businesses and start-ups alike are hiring business developers and growth hackers striving for a thriving. The truth is they need to find their Business Destiny. Discover the Company DNA.
So, what do you need?
Your Company DNA 